Wanderwan Visual System

The Project Challenge

To create a travel brand inspired by something personally meaningful while capturing the spirit of exploration and cultural pride. The goal was to design a cohesive identity that would celebrate Taiwan’s beauty and appeal to both locals and travelers.

My Approach

I thought of the idea of creating from something deeply connected to me — my own heritage. This guided every design choice, from the color palette and typography to the tone of the visuals and storytelling. By grounding the brand in authenticity and personal connection, the final system reflected both a sense of belonging and an invitation to discover.