Achievement  Rebrand  Project

The Project Challenge

Note: This is a student project. This is a non-commercial project for educational purposes only and is not intended to replace or represent the original brand. To visit the real Junior Achievement website, please visit their website here: jaworldwide.org

To visit my student website project for this rebrand, please use the link here: https://www.build-futures.com/

The challenge of this project was to identify a dead, dying, defunct, or lesser-known brand and reimagine its visual identity and mission. The goal was to strengthen the brand’s relevance, clarify its purpose, and create a cohesive visual system that could help it connect with a contemporary audience.

My Approach

My approach was to rebrand Junior Achievement by refining its visual identity and mission to feel more engaging, inclusive, and approachable. The goal was to create a brand that resonates with younger audiences by expanding the idea of success and wealth beyond business and finance, focusing on emotional growth, personal fulfillment, and life skills, while still remaining trustworthy and professional for educators, mentors, and partners.