Wanderwan Visual System

The Project Challenge

To create a travel brand inspired by something personally meaningful while capturing the spirit of exploration and cultural pride. The goal was to design a cohesive identity that would celebrate Taiwan’s beauty and appeal to both locals and travelers.

My Approach

I based the concept on something personal, which was my own heritage. This guided the color palette, typography, and overall tone. By grounding the design in authenticity, the final system reflects both a sense of belonging and an invitation to explore.