Natural History Museum Deliverables

The Project Challenge

The project goal was to choose a museum and redesign its logo, and creating deliverables to put the new logo on as well.

My Approach

I chose the Natural History Museum of Los Angeles as my focus. Since its original logo was primarily text-based, I wanted to design something more visually engaging. Throughout the process, I created multiple logo sketches, keeping the museum’s existing color palette in mind. For the poster, I researched current exhibits and selected one to design a promotional piece for. Lastly, I developed a complete website redesign using Adobe Illustrator, using other museum websites as references to guide the layout and user experience.